A customer searches for a dentist. Or a lawyer. Or an auto shop. They see three local businesses.

Your competitor may not serve people better. They may just have 68 Google reviews. You have 12. That

Your competitor may not be better. They just look safer. They have 80 Google reviews. You have 12.

Your competitor is not better. They just look safer. They have 63 Google reviews. You have 12. A