If you don’t have a Google my business listing for your business yet, you better start working on it. Why? because Google is one of the biggest Search Engines In the world. There are thousands of searches conducted on Google just for local businesses and if you’re not listed there, you’re missing out on a huge amount of potential leads and customers. This article is all about some tips and 5 ways to increase sales with Google my business listings.
How Does Google My Business Help Promote Businesses?
Your Google my business listing can boost sales by showing your brand to users who search for services or products similar to what you have to offer. So just by having a Google my business profile, you are going to see a lot more on-site visitors as well as more traffic on your website. The best part is that all of this is free! So what are you waiting for?
5 Ways Google My Business Helps You Get More Sales
If you’re still confused about whether or not you need to have a Google my business profile set up for your company, here are 5 ways this tool helps you get more visibility and sales.
1. More Trust Over Your Competitors
Even in this day and age, there are countless businesses that don’t have a good online presence. If you can get yourself on the internet especially Google my business, you will be considered more authoritative and get more trust signals.
Why? Let me explain. You see as mentioned before, just by having a Google my business listing, your profile will be highlighted and will be shown to people looking for similar services in a certain area. There are a lot of chances that your competitors aren’t utilizing this tool and once you have set up a profile, you’ll get a massive edge over other local businesses.
2. Improves Your Local SEO
Aside from all the benefits mentioned above, your Google business profile also helps rank your website better and improves your local SEO.
So if you have a Google business listing set up the right way, your profile will be shown higher in the searches and so will your website. This helps rank your website better which in the end brings more visitors who are genuinely interested in your services and are potential customers.
3. Get More Reviews & Responses
With a Google my business profile you can also get customer feedback in the form of reviews and questions.
The majority of people who are looking for reviews related to a business, use Google. Google is undoubtedly the most trusted source of information and reviews related to businesses and companies. So if you can ask your customers to leave feedback in the form of reviews, you can get even more trust signals and authority in your domain.
Not only that, Google my business also lets people ask questions. Responding to all those queries will make people trust and engage with your business more.
4. Valuable Insights
Here’s another cool feature of Google my business that you can use to keep your marketing strategies up to date. This amazing tool also gives you access to valuable insights and analytics such as the number of people searching for your business, people who called you, how many people are actually visiting your website, etc.
You can make good use of all this data to constantly keep improving your strategies.
5. Utilizing The Power Of Posts
Another great way to increase sales and search visibility with Google my business is by using the posts feature. This allows you to create posts for your latest and greatest releases. Such as a new event you’re hosting at your business location or maybe a new product you’re launching.
These posts are displayed under the “updates” section of your listings as well as in Google maps. What’s even more interesting is that you can also link them to a page such as a booking or reservation page.
Final Verdict
In this day and age, an online presence for local businesses is more important than ever. If done right, using Google My Business and all its features to your advantage can put you miles ahead of your competitors and will help increase your sales.
For those who were confused about Google business profile, this was an article that gave you a quick overview of this tool’s potential and ways to increase sales with Google my business.