We all want a clean online footprint and presence for our businesses. After all, our online visibility is a big factor in getting new customers and the growth of our business. Google Reputation Management is a part of online reputation management strategies.
Google is by far the biggest search engine yet and a huge chunk of traffic to our websites comes from it. This is exactly why it is crucial for brands and companies to have a solid Google Reputation Management Strategy.
Before diving more into this topic, let’s talk about how Google Reputation Management Works?
What Does Google Reputation Management Include?
This strategy is used to remove and suppress any negative footprint and grow your business with SEO (Search Engine Optimization), managing customer reviews & satisfaction, interacting with customer queries, and removing any negative links about your business.
It’s all a part of “Online Reputation Management” ORM & isn’t just related to removing negativity about your brand from the web. In general ORM & Google reputation management uses strategies to help grow your business and maintain a good image.
What’s The Difference Between Online Reputation Management & Google Reputation Management?
Google reputation management and ORM are closely related but have different purposes. ORM is generally related to only public relations and is mostly about managing online content via social media marketing, review management, etc.
Whereas Google Reputation Management mostly focuses on controlling the search results on Google (SERPs, improving your local SEO, managing your Google Business Profile, etc.
A lot of people don’t focus on this area or completely ignore these strategies. We have to keep in mind that the majority of our customers find out about your business or services from Google. So if you are unable to leave a good first impression, then how can you expect to see more sales?
This is exactly why having a solid search reputation management strategy is important.
So this post will give you some tips for Google Reputation Management.
1. Remove Any Negative Information About your Business
One of the most important aspects of ORM and Google’s Reputation Management strategies is to remove any unwanted and bad reviews from Google’s results.
For example, if there’s a website that is spreading false or negative information about you, you can always reach out to the owner of the website. In most cases, this might work and it’ll be the end of the story.
But sometimes you don’t have the authority/access to get it removed. In such cases, you can always get it suppressed. How you may ask?
By producing positive content and information about your business and getting it ranked on Google’s 1st page, you can suppress any negative info.
It’s obviously easier said than done. Google Reputation Management isn’t something that can be achieved overnight. It takes a lot of effort and time to maintain good and required results.
2. SEO & Google Reputation Management
Producing good content does help to suppress and remove any negativity but it also helps promote your business.
When you use Search Engine Optimization to rank your content on Google’s top search results, you are basically promoting your business, and your services, while providing value to your viewers.
3. Using The Power Of Positive Reviews
Having a well-optimized Google My Business Profile isn’t enough to have a solid Search Reputation Management strategy.
If you have some good positive reviews on your business profile, that’s a plus. You have control over it in some way. You can always ask your customers to leave reviews.
There are a lot of companies that post reviews & information about companies, businesses, etc. Big names in this field are Yelp, Tripadvisor, ConsumerReports, etc.
You can try to get positive information about your businesses on these platforms.
4. Using Professional Services
Let’s say that you want to grow your brand’s social media presence, you get professional tools/services right?
Similarly developing a solid Google Reputation Management strategy takes a lot of time and effort. If you are uncertain if you’ll be able to get the time & dedication for Google Reputation Management, then it is always a good idea to get professionals to do it for you!
You can always use tools & services and get things done for you.
Final Verdict
Your online reputation is important for many reasons, but most importantly because it can have a direct impact on your bottom line.
Online Reputation Management should be a key part of your overall digital marketing strategy, and if you’re not confident in your ability to execute it effectively, there are professional services that can help.
Call us today and see how we can help improve your online reputation – and save you time and money in the process.