Did you know that the majority of consumers conduct online research before making a purchase from a local business? This may come as a surprise, but it is a fact. In order to attract the most customers, it is essential for any local business to have a strong online presence, including setting up a Google My Business account.
A Google My Business setup can greatly increase visibility and credibility, helping businesses reach a larger audience and ultimately drive more sales.
It is essential to have your business listed when someone searches for services related to what you offer. This is where your Google business profile takes the lead. This article is all about increasing your brand awareness with Google my business listings.
Benefits Of Using Google My Business
Before we start, here are some advantages of using this tool.
- Completely free.
- Encourages potential customers to engage with your business.
- Lets people leave reviews and questions – This increases your trust.
- It lets people see vital information about your business like your operating hours, email, phone number, address, location, etc.
- Gives you analytics and data that could be used to improve your strategies.
- It lets you post about the latest events, news, new products, etc.
- Increases your website’s rankings and improves local SEO.
These are only a few advantages of using this powerful tool. The list goes on and on. Now let’s talk about some strategies to bring more leads with GMB.
Tips To Increase Brand Awareness With Google My Business
Ask For Reviews
To some of you, it might feel unethical to ask your consumers for reviews. But this is really important. Shopping in general has evolved. Online research has become really common and people are more likely to buy from businesses that have a decent amount of reviews.
So asking your customers or giving them an incentive to leave their feedback is a great way to boost your credibility for the next potential customers.
However, you should never pay or force someone to leave a positive review. Keep things real. A negative review isn’t actually a bad thing.
You can use it to your advantage by improving certain areas of your business that were highlighted in that review. More honest reviews mean more authority.
Make Contact Information Clear
Just setting up a google business listing won’t bring you any customers. You have to optimize it the right way and being particular about your business’s contact info is one of the initial things to do.
Make sure your name on the google listing is the same as your real business name. Your company’s address, phone number, email, working hours, and website should be mentioned clearly without any mistakes, and also make sure that these details match the details of your on-site business details.
Frequently Respond To Questions
GMB allows you to utilize a question-and-answer feature. People can ask questions related to your business and you can respond to them.
Many businesses leave very poor and unclear answers or simply don’t bother answering. Keep in mind these are people who are genuinely interested in your services – giving them a clear answer within a short amount of time has the potential to convert them to actual on-site buyers.
So answering these questions is as important as anything else.
Leverage Your Analytics & Insights
As mentioned before, GMB gives you vital insights related to your listing’s performance. You can’t master everything at once. These insights will help you determine some weak points in your listings and overall performance.
Leverage this feature and use the data to keep improving with time. Here are some of the few things you can access from insights.
- How many people searched your business?
- How many people viewed phone numbers?
- The number of clicks on the website.
- What keywords and phrases are your listings being shown for?
Apart from this, you can view many other important insights.
Increase Search Visibility With Weekly Posts
Posts in Google my business are like mini ads or social media posts. You can post weekly updates related to any future events, the release of a product, or anything about your business.
Let’s take an example: Let’s say that you’re about to offer a limited-time sale or promotion. You can upload a post about the event and let your customers know about the event, this will increase the chances of more o site visits.
Conclusion
Google my business is surely one of the best ways to increase your brand awareness. Using this tool the right way will help boost your sales and brand authority.
GMB can bring so many potential local customers to you. Above all this tool is completely free!
You can review our GMB service today.